Promotion

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Sales promotion and merchandising activities form the bulk of below-the-line advertising. This is a complex subject which can create plenty of opportunities to increase sales or awareness, depending on one’s objectives.

Ad-Ed Value can carry out all your promotion, literature and merchandising needs.

For merchandising programmes we offer:

	Gifts
	Competitions
	Dealer contests
	Special displays

For point-of-sale material we offer:

	Posters
	Mobiles
	Dummy packs
	Display stands
	Promotional material
	Models, static or working

For sales literature we offer:

	Data or specification sheets
	Catalogues
	Price lists
	Leaflets
	Brochures
	Folders

Sales promotion comprises those activities, additional to above-the-line media advertising, which support the sales representative and distributor. It includes merchandising.

For the sake of this website and to avoid any possible confusion, we use the term merchandising to mean any special sales promotional scheme, device or activity.

Sales promotion is generally regarded as a long-term operation whilst merchandising is a short term boost. A sales promotion programme may consist of a number of separate merchandising exercises as can be seen with the promotion of products such as breakfast cereals, toothpastes, soaps and other small-unit repeat purchases.

Merchandising offers are popular with the buying public, and they can be used to maintain brand loyalty or to boost sales of a product which may be in the declining stages of its life-cycle. It is important to assess possible buyers reactions before embarking on merchandising campaigns.

Two forms of sales promotion material may be used as regular items or as part of a merchandising scheme, these being point-of-sale (POS) material and sales literature.

Sales promotion and merchandising can be a very effective way of increasing sales and should ideally be linked to some form of additional advertising, such as print media.

Information Request

Please contact the Webmaster at adedvalue@icon.co.za with any comments or suggestions you may have regarding this site.