Marketing

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Marketing and communications encompass a wide range of actions and strategies that go beyond product, price, place and promotion.

Today’s companies find themselves having to compete against an ever-increasing number of competitors supplying good quality products at low price levels. Costs and overheads continue to rise and the battle to remain profitable becomes more and more intense. Added to all of this is the fact that buyers and consumers are more informed and tend to be more demanding, wanting more value for their money.

	Excellent quality is not enough to satisfy your customer!
	Low prices alone, are not enough to satisfy your customer!
	Technological advances are not enough to satisfy your customer!
	Excellent service is not enough to satisfy your customer!

You need to establish the right combination of quality, service and price that your customers want in satisfying their unique and individual needs.

The aim of any business is to be profitable.

Your customers provide you with profitability by purchasing your products or services. To remain competitive, it is essential to add value to the products and services that you provide. In order to add value to your offer, your products or services must satisfy your customer’s needs and be offered at a price which he or she considers to be fair.

The marketer’s challenge is to establish what his customers consider as value, what they are prepared to pay for and what they will pay extra for. If you can realistically satisfy these needs, you will be in a position to retain your customer and remain in business

We augment your existing marketing efforts, thereby allowing you or your marketers the time to work on future plans and strategies, safe in the knowledge that we are capably handling all aspects of your day to day marketing actions.

As markets evolve, customers and their needs change and it is important to adapt in order to continue to satisfy these needs. What was the correct action plan today, may not necessarily work tomorrow.

Ad-Ed Value are experienced in assisting you in rethinking your products and services and the ways in which you approach your market. Catering mainly to the small and medium sized company, we provide a host of skills and services aimed at creating greater awareness of your company, to both it’s existing and potential customer base.
Let us:

	Assess your existing marketing programs, methods and strategies and suggest ways in which you can add value to your current offerings.
	Analyse your existing customer relationship programmes and offer suggestions as to additional relationship building strategies.
	Find ways for you to differentiate your marketing efforts from those of your competitors and establish a competitive edge.
	Show you how to demonstrate the value of your offer to your existing and potential customer base.
	Assist you in developing honest and straightforward marketing communications.
	Suggest ways in which you can use your sales force and members of staff to add value to your offer.

Through the use of above the line and below the line actions combined with training of your staff, we are able to provide a total solution to your needs.

Above the line can be regarded as web site design, advertisements and functions, with below the line including brochures, mailers, point of sale material, stationery etc.

Information Request

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