This animation job uses the same model as the cricket logo animation, but with different lighting, and a few facial feaures added.
The real difference is in the style of animation. The cricket animation has quick movements with long pauses, like a real insect. This animation has more of a human feel, dragging it's body along.
The client wanted more of a 'Bug's life' kind of look to the commercial.

Depth of field made a big difference to this render. You can guess what the foot is for.

606k mpeg movie file of opening sequence.